
Why Is Site Maintenance Important?
Without proper site maintenance, site functionality can impact your business’s first impressions, SEO strategy, security and sales. Whether you’re a business owner or creating a blog, you’ll want to make sure that when people and search engines land on your site, they will immediately see the benefits of your site’s offerings — or risk losing them. This means that your ability to rein in and retain online interest lies primarily in your maintenance.
Having said that, if you go too long without regular site maintenance, your site could suffer in the process. Your website will begin to run slow, stop converting leads, potentially house malware and get hacked, thereby causing problems for those who click on it. It could even stop working altogether.