UI/UX Tips For Businesses
User Experience Design
User experience is how a person feels when interacting with a system. This includes a website, mobile application, desktop software and basically any form of human/device interaction.
UX Design is Important
User experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep a user loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your product that are most conducive to business success.
Great User Experience
User experience is different for everyone. The most important thing to keep in mind when designing a product is that though you have designed the product, you might not be a potential user who might be using the product. Hence we cannot assume what a user wants or How they need
Define a Great Experience?
Get close to your users, talk to them, watch them use your product, get inside their heads and question yourself about the decisions they make. You learn quite a lot from your users and customers, so pay attention! Listen, observe and question.
The UX Design process
When a client comes to the designer with a problem, most of the designers jump straight to solutions.
1. User Personas
The first step in the process is getting to know your audience. This allows you to develop experiences that relate to the voice and emotions of your users. To begin this, you will want to create a user persona, which is a representation of a particular audience segment for a product or a service that you are designing. It allows you to create an example of the kind of person that might be using your product or your service
2. User interviews
Interview existing and potential users of the product or service to gain insight into what would be the most effective design. Because the user’s experience is subjective, the best way to directly obtain information is by studying and interacting with users.
3. Job Stories
A short, simple description of a product feature told from the perspective of the person who wants that feature.
4. Functionality map
Once you’ve studied the job stories, Start by building a functionality map for the pages you would like to create. A functionality map is a clearly organized hierarchy of all the pages and subpages within your product. Creating a functionality map makes it easier to imagine how a user will get from point A to point B on your product, It is an effective tool for adding efficiency to the product building process.
5. Wireframes
The visuals on each page matter just as much as the site structure, so invest time into creating wireframes, which are visual guides that represent the skeletal framework of a product and provide a preview of your product’s look and feel. With a wireframe in place, you can eliminate usability issues before it gets developed. This can save your development time for necessary adjustments down the line.
6. Prototyping
A prototype is a “mockup” version of your final product, which is then used for user testing before a product launch. Its goal is to reduce the level of wasted time and money that can often occur when proper testing has not been carried out on a product prior to launch.
7. Usability testing
Usability testing is a way of testing how easy it is to use a product by testing it with real users in order to identify any roadblocks or friction they might face when interacting with it.
Gangadharan, Prayag. “The Importance of User Experience Design.” Medium, UX Planet, 4 Aug. 2020, https://uxplanet.org/the-importance-of-user-experience-design-988faf6ddca2.
